Clever wheel & tyre solutions

STARCO GB is located in Rugeley, Staffordshire in the UK and serves original equipment manufacturers and the aftermarket in the UK, primarily through distributors.

STARCO has been a pioneering force in the wheel and tyre industry for more than 55 years. STARCO’s specialty is low and high volume standard and bespoke complete wheels for a wide range of applications – from the smallest wheelbarrow or trailer, to large agricultural or industrial machines and implements.

With factories in the UK, Croatia and China, as well as eight sales and distribution locations across Europe, STARCO has a widespread distribution network. STARCO is a part of the Kenda Group that is one of the world’s leading tyre and tube manufacturers with factories all over the world and 10,000 employees globally.

Learn more about STARCO at our corporate website


STARCO at a glance

Headquartered in Denmark, with factories in the UK, Croatia and China, and eight sales, service and distribution locations across Europe - big enough to matter, but small enough to care. 

  • 55 years of experience
  • > 550 passionate people - many with seniority of over 15 years in the business
  • 3 manufacturing sites in Croatia, China and Great Britain
  • 8 sales and distribution locations across Europe and headquartered in Denmark
  • 2.5 million wheels manufactured per year
  • 95% of the wheels we sell we manufacture ourselves
  • 110 million EUR turnover in 2016
  • a Kenda company, learn more at

Learn more about our company


Latest news


Improving compact tractor versatility

Since 2011, STARCO has supplied wheels and tyres for Kubota DE’s compact tractor range. By adjusting the wheel and tyres, the compact tractors initially designed for standard applications, become perfect for different usage across Europe such as snow service and tool carrier.

A desert tyre becomes a snow tyre

The STARCO-designed Alptrak was developed for exceptional traction on turf and other terrain, and has been applied for mountains tractors for many years. STARCO and Avant Tecno developed and customised the ‘old design’ for other uses, having extraordinary results.

STARCO extends agricultural range with MAXAM

STARCO partners with MAXAM Tire International and extends their tyre range within the agricultural implement segment. This enables STARCO to offer OEM customers wheel and tyre solutions for high-speed and heavy-load agricultural trailers and implements.

STARCO divests Sri Lankan solid tyre factory

STARCO divests its Sri Lankan solid tyre factory to Sun Tyre & Wheel Systems (SUN-TWS), part of 8 billion-dollar TVS Group of India. SUN-TWS instantly becomes a key strategic partner and supplier of STARCO’s solid tyre range as the market knows it today.


Wheel Production

Read about our production facilities and capabilities.

Dumper Tyre Tips

Get 5 tips to prolong the lifetime of your Dumper Tyres.

Load & speed index


  • STARCO MasterTrail, Second Generation

    Watch the STARCO MasterTrail and the STARCO Alloy wheel, fitted on a Caravan.

  • Pressed wheel production

    STARCO pressed wheel production at our plant in Croatia.

  • Spun wheel production

    This video presents the spun wheel production at STARCO.

  • STARCO FLT manufacturing in Sri Lanka

    Get a brief introduction to STARCO’s flexible Sri Lankan factory excelling in low to medium volume production of high quality solid tyres including a brief overview of STARCO solid tyre product range from 4-20”.

  • Small wheel assembly

    Small wheel and high speed assembly in STARCO Central warehouses.

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